The American Kidney Fund launched its current website in 2016. The site features streamlined, intuitive navigation and a responsive design that adjusts to display optimally on any device, including tablets and mobile phones.
Mega menus guide site visitors to the information they are seeking, offering quick and easy access to essential information about kidney disease, its symptoms, treatment and prevention, and the programs of the American Kidney Fund, including patient grant programs, health education, and advocacy. Utility navigation at the top of the screen links visitors to information about AKF, AKF’s blog Kidney Today, AKF’s newsroom and Spanish-language content. KidneyFund.org also offers visitors information about how to support AKF’s charitable mission and how to become involved with AKF in other ways.
The website highlights stories of individuals who are fighting kidney disease with AKF’s help and who are partnering with AKF as advocates and fundraisers. Special features accessed from the home page provide information for site visitors with specific interests: “I have questions about kidney disease,” “I have kidney disease,” “I have a loved one with kidney disease,” and “I want to support the American Kidney Fund.”
AKF will continue to enhance its website to provide the public with up-to-date information about kidney disease and the programs of AKF.
In August, 2016, AKF's website received the Bulldog Reporter Not-for-Profit PR Bronze Award for Best Website.