Health Education Programs on Anemia and Gout Highlighted by American Kidney Fund at ASN Kidney Week, Booth #2528

FOR IMMEDIATE RELEASE

SAN DIEGO (October 23, 2018) – At the American Society of Nephrology (ASN) Kidney Week 2018 Annual Meeting in San Diego, the American Kidney Fund (AKF) will spotlight two of its most popular public education campaigns on topics that are important to people living with kidney disease: anemia and gout.

The organization’s newest health education campaign aims to demystify gout, an extremely painful form of inflammatory arthritis with a strong correlation to chronic kidney disease (CKD). Playing on the word “doubtful,” AKF’s Goutful campaign debunks many of the misconceptions people have about gout—including the common beliefs that gout is the patient’s fault and that it isn’t a serious condition. At its ASN Kidney Week booth #2528, AKF will feature the campaign along with a gout myth buster booklet for attendees. The campaign’s url is KidneyFund.org/gout.

AKF’s popular “ACT on Anemia” campaign, originally launched in 2016 to increase awareness of anemia as a serious side effect—and sometimes a symptom—of CKD, now also features extensive information and resources about anemia and kidney failure in both English and Spanish. Visitors to AKF’s booth will receive samples of patient-focused materials built around awareness, communication and treatment—the “ACT” in ACT on Anemia—that they can use to help educate patients about anemia and the importance of treating it. The campaign’s url is KidneyFund.org/anemia.

“In our work with patients and renal professionals and our own research into patient adherence, we have seen a great need for educational information that is clear and accessible for patients with varying levels of health literacy,” said LaVarne A. Burton, president and chief executive officer of the American Kidney Fund (AKF). “Both our ACT on Anemia and Goutful campaigns, with their engaging content, have been received enthusiastically by both patients and renal professionals.”

AKF’s health education campaigns are made possible through corporate educational grants. ACT on Anemia is supported by Akebia Therapeutics, Inc. and Goutful was made possible by a grant from Horizon Pharma plc.

About the American Kidney Fund

As the nation’s leading independent nonprofit working on behalf of the 30 million Americans with kidney disease, the American Kidney Fund is dedicated to ensuring that every kidney patient has access to health care, and that every person at risk for kidney disease is empowered to prevent it. AKF provides a complete spectrum of programs and services: prevention outreach, top-rated health educational resources, and direct financial assistance enabling 1 in 5 U.S. dialysis patients to access lifesaving medical care, including dialysis and transplantation. AKF holds the highest ratings from the nation’s charity watchdog groups, including Charity Navigator, which includes AKF on its “top 10” list of nonprofits with the longest track records of outstanding stewardship of the donated dollar, and GuideStar, which has awarded AKF its Platinum Seal of Transparency.

For more information, please visit KidneyFund.org, or connect with us on Facebook, Twitter and Instagram.