Kidneyfund.org Gets a Makeover

FOR IMMEDIATE RELEASE

New American Kidney Fund website features expanded content on kidney health and kidney disease, streamlined navigation and a responsive design

ROCKVILLE, Md. (March 30, 2016) – The American Kidney Fund, the nation’s leading nonprofit working on behalf of the 31 million Americans with kidney disease, has launched a redesigned website, KidneyFund.org, to better meet the needs of people looking for information on kidney health and kidney disease. The site features streamlined, intuitive navigation and a responsive design that adjusts to display optimally on any device, including tablets and mobile phones.

The new KidneyFund.org has a vibrant design that highlights powerful stories of individuals who are fighting kidney disease with AKF’s help and who are partnering with AKF as advocates and fundraisers. Special features accessed from the home page provide information for site visitors with specific interests: “I have questions about kidney disease,” “I have kidney disease,” “I have a loved one with kidney disease,” and “I want to support the American Kidney Fund.”

“Three million people last year turned to KidneyFund.org for authoritative information about kidneys and kidney disease, our financial assistance programs for patients, our free health screenings and special events, our research and education programs, and how they can support our vital mission. Our new website was built with the user in mind, making it a one-stop resource for all things kidney,” said LaVarne A. Burton, president and chief executive officer of the American Kidney Fund.

Kidney patients, kidney care professionals, supporters of AKF and members of the general public participated in several rounds of user testing throughout site development so that the new site could meet the needs of visitors.
 
Mega menus guide site visitors to the information they are seeking, offering quick and easy access to essential information about kidney disease, its symptoms, treatment and prevention, and the programs of the American Kidney Fund, including patient grant programs, health education, and advocacy. Utility navigation at the top of the screen links visitors to information about AKF, AKF’s blog Kidney Today, AKF’s newsroom and Spanish-language content. KidneyFund.org also offers visitors information about how to support AKF’s charitable mission and how to become involved with AKF in other ways.

The redesigned KidneyFund.org was made possible in part by an educational grant from Amgen and additional support from Relypsa.