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About Pair Up

About Pair Up

Pair Up is the American Kidney Fund’s national campaign empowering you to protect yourself — and the people you love — from kidney disease.

Kidney disease is an increasingly common and serious condition that is damaging the health of as many as 31 million Americans— yet relatively few people are aware of kidney disease and the threat that it poses. It has few warning signs in the early stages, and nine out of 10 people with early kidney disease don’t know they have it. Most often caused by diabetes or high blood pressure, kidney disease can lead to heart attack, stroke, kidney failure and death.

Research commissioned by the American Kidney Fund in July 2011 revealed a surprising lack of knowledge about the leading causes of kidney disease. According to the survey, the majority of Americans who care for their loved ones' health are unaware that diabetes and high blood pressure are the leading risk factors for kidney disease:

  • Most survey respondents (85 percent) could not name high blood pressure as a leading cause of kidney disease.  The majority of respondents (74 percent) reported having a loved one with high blood pressure
  • More than two-thirds (69 percent) of respondents could not name diabetes as a leading cause of kidney disease, despite the fact that 55 percent reported having a loved one with diabetes

Even those respondents who had personally been diagnosed with high blood pressure and/or diabetes seemed unaware of their risk for kidney disease:

  • More than two-thirds (67 percent) said they had not been told by a doctor that they were at risk for kidney disease
  • One in four (27 percent) said their doctor had not tested how well their kidneys were working

Most cases of kidney disease could be prevented, but increased awareness and understanding is vital.

Pair Up asks you to join the fight against kidney disease by taking two simple actions:

  • Learn if they’re at risk for kidney disease
  • Spread the word about kidney disease to friends and loved ones who also may be at risk

What’s the meaning of the butterfly logo?

The butterfly is formed of two interlocking kidneys. It’s a symbol of optimism, partnership and support—and that’s what Pair Up is all about.

About the American Kidney Fund 

Pair Up builds on the American Kidney Fund’s long history of fighting kidney disease through direct financial support to patients in need, health education and prevention efforts.

The American Kidney Fund leads the nation in charitable assistance to dialysis patients. Last year, our grants enabled more than 84,000 people in all 50 states to maintain their health insurance coverage and to afford other critical expenses related to obtaining life-sustaining dialysis treatment.

The American Kidney Fund also reaches millions of people each year with kidney disease prevention information through public awareness campaigns, free health screenings, health education materials and courses, online outreach, and a toll-free health information HelpLine (866.300.2900).

As a 14-time recipient of the top “Four Star” rating from Charity Navigator, the American Kidney Fund is ranked among the top 1 percent of charities nationwide for fiscal accountability.

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